Community Theatre Project
The Community Theatre Project aims to create a resurgence in life and enthusiasm for theatre through social media. CTP focuses on highlighting community theatres around the country that are making efforts to be more accessible with pay what you want options, sensory friendly shows, and more; pushing the idea that theatre is for everyone.
The Problem(s)
Theatre is not accessible to everyone.
Tickets and travel are expensive. Tickets for touring companies and on- and off-Broadway shows can cost hundreds for “good” seats.
Ticket sales sky rocket when big names are leading shows. In February 2023, Funny Girl ticket sales plummeted the week Lea Michele was out on vacation. When Jinkx Monsoon was in Chicago, she was playing to an over capacity theatre multiple times.
Big names bring big crowds.
Theatres are stuck in the past. During the pandemic shutdowns, social media was utilized to keep theatres open and fans engaged. After reopening, that connection has gotten lost.
Theatres are stuck in the past.
The Solution
A non-profit project that promotes community theatre. They create a space on social media for theatre goers, newcomers, and theatre workers to feel connected. Their website provides information on accessibility, trends, and other tools for all people related to theatre.
Community Theatre Project
About page stating CTP’s values and mission.
News page with color coded article thumbnails. Orange is articles from CTP providing general information about theatre. Blue represents articles about specific goings on of community theatres.
Find a theatre near you as well as one that is accessible and fits your needs. The key explains the symbols used on each theatre listing.
Community Spotlight post promoting Azuka Theatre’s current show, an Instagram takeover, and an accessibility option.
Post boosting the idea that community theatre is just a good as Broadway and the people on stage and behind the scenes are people in your community. The last slide is blank for followers to add their own experience.
Instagram story series giving a brief overview of what sensory friendly performances are and a call to action to find a theatre using the search tool on the CTP website.